4.9 Lakhs
Individuals were reached during the scope of the campaign
7,500
Unique individuals were engaged in a conversation on the chatbot
71%
Consumers visited the online sales channels or expressed a purchase intent
Individuals were reached during the scope of the campaign
Unique individuals were engaged in a conversation on the chatbot
Consumers visited the online sales channels or expressed a purchase intent
The brand wanted to create a pull amongst its target audience based on its products key features. Brand shared with us 6 key use cases and all the social media ad graphics were based around those use cases.
Total Unique Individuals reached during the scope of the campaign with product use cases:
4.9 Lakhs Individuals
Unique Individuals Engaged in a conversation on the Chatbot
Average Duration of Customer Interaction
Unique Individuals Engaged on the Facebook Page
Total Unique Individuals who received the Product Sample of Evocus Alkaline Water
4k
Total Consumers who got the samples and shared their feedback
51%
Percentage of Consumers who visited the online sales channels or expressed a purchase intent
71%
It is rare for individuals to receive a product for free off the internet, therefore when the consumers actually receive a product samples at their houses they rave about it, they tell their friends and post on their social media channels, ultimately boosting your brand’s trust factor amongst your target customers.
The brand could generate the maximum intent for their subscription plan which included pack of 24 bottles on a monthly basis
69.6%
“Digital product sampling enables you to create maximum impact on your customer in a scalable manner.”
- Sr. Digital Marketing Manager PAN India at EVOCUS H2O
